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Marketing campaign specialist, customer loyalty, e-commerce


  • Sobeys Inc
  • 10/24/21
  • Canada
  • 54550
  • 68 / Hourly
  • Full-Time
Overview
Design and propose loyalty and mobilization strategies for Voil by IGA and present the results of the campaign.
Create new HTML models and update them.
Support interfunctional counterparties in the execution of the campaign.
Rigorously assess the workflow in order to achieve efficiency gains and identify opportunities to improve processes, systems and client experience.
Support the loyalty and management of the customer relationship within the framework of any special project, such as capacity improvement, system design, testing and supplies.


Job Description

Develop targeted, personalized and relevant communications for customers, as well as tender strategies to achieve customer loyalty objectives.
Support marketing and marketing stakeholders by taking advantage of the data to develop communications and strategic offers that stimulate sales, increase the size of the basketball and the frequency of transactions, and achieve the objectives of the stakeholders.
Collaborate with interfunctional business units to identify, support and optimize opportunities related to loyalty channels by ensuring the harmonization of objectives, knowledge, target audiences, strategies and PKIs
Support management through planning, design and execution of various strategies relating to the customer life cycle, define client segments and grow current customers using targeted and personalized messages (c.-at. acquire, retain, reconquer, grow, react, etc.)
). Recommend and create campaigns based on defined strategies and objectives, campaign by campaign, taking advantage of data on customers and products (c. -at.transactions, persona, RFM, region / retail banner, etc
Contribute to the creation and validation of campaign material, by providing planning and information documents to stakeholders, organizations and internal teams for direct customer relationship campaigns (printed and digital).
Manage daily emails and direct customer relationship campaigns, which includes importing data and setting up, testing and deploying campaigns.
Deepen and resolve technical issues related to HTML models, system notifications, segmentation of lists and other aspects of execution.
Implementation the main automation tools offered by email and direct channel service providers and determine the best way to promote optimal customer experience using customization and triggered messages.
Measure and report on the main ICPs for the campaign: opening rate, deliverability, click rate, withdrawal rate, conversion rate and operational objectives specific to the campaign.
Extensive experience with the Salesforce Marketing Cloud solution
Support the chief in the development, communication and presentation of loyalty strategies and initiatives as an expert in direct customer relationship communications and loyalty offers.
Maintain a high level of customer service with all stakeholders and operational teams.
Manage and resolve all customer service requests relating to direct customer relationship campaigns and offers.

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